Knowledge Hub
Branding and green labeling
Did you know that...?
Clear branding and green labelling are essential tools to support the transition to a more sustainable agri-food sector. As the EU advances its legislative framework for sustainable food systems, initiatives like the Farm-to-Fork strategy, the Biodiversity Strategy for 2030, and the long-term vision for rural areas are already guiding the shift. These policies aim to reduce the environmental footprint of food production, protect biodiversity, and ensure fair economic returns for farmers—while helping consumers make informed, conscious choices.
Labelling that communicates environmental and social impact builds trust, boosts transparency, and rewards producers who adopt greener and more ethical practices.
What’s other people doing about it?
EU Sustainable Labelling Framework (European Commission). This EU-wide initiative is setting the standard for transparent, trustworthy product labelling. It aims to empower consumers with clear information on sustainability and curb greenwashing across sectors—from food to fashion and electronics.
Biodistretto Etrusco Romano (Italy). Covering 37,000 hectares across three municipalities, this biodistrict integrates protected natural areas with professional organic farming. With 50 organic farms and sustainable livestock systems, it showcases how branding linked to ecological value can enhance both market positioning and local resilience.
Piceno Open – Vinea Qualità Picena (Italy) A regional branding initiative promoting DOC and organic wines from the Piceno region, such as Offida DOCG and Rosso Piceno. Through quality labelling, events, and tastings, the project raises the visibility of sustainable local agriculture and agri-tourism.
Open Food Network Iberia. By combining open-source software and sustainable branding, this initiative supports over 700 producers in 20+ countries. Their platform enables communities to set up digital farmers markets—empowering local food networks that are fair, traceable, and low-carbon.
TAGWERK (Germany). A cooperative brand uniting 150 organic farms located within 100 km of Erding, TAGWERK ensures that 95% of its products are ultra-local. All producers follow strict organic standards (e.g., Bioland, Demeter), reinforcing the value of regional identity, ecological farming, and trusted green labels.
These inspiring examples featured in our training – review their presentations and explore how branding can accelerate sustainability in your region!
